Be the best company in the timber industry which are managed in a professional manner to achieve sustainable growth and sustainable balance profit.
Implement enterprise in the field of forestry industry by improving the quality, productivity, efficient use of raw materials and efficiently to produce high quality products that are environmentally friendly.
Obtaining sustainable profits (sustainable profit), through the performance of an effective, efficient, productive and ethical ethos based on good operational and cultured.
Encouraging community development around the industrial area and the wider region through the creation of employment opportunities and seek in the broad sense so it can grow into the point of the economic development of local communities and mutually beneficial and reinforcing the parties with a positive synergy.
Supporting compliance of materials, especially wood products and derivatives with a commitment to providing the allocation of a portion of production to meet the need in the country as a form of support for national development.